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Website Promotion

Website promotion is the continuing process used by webmasters to promote and bring more visitors to a website

Many techniques such as web content development, search engine optimization, and search engine submission, are used to increase a site's traffic. Search Engine Land created an infographic of factors that affect ranking in search engines for search engine optimization that help drive traffic to a specific website.

Once your site looks good to humans, the next step is to try to make it look good to the search engines, so you get the coveted high ranking. This involves choosing the right keywords and adjusting your page title, meta tags and first paragraph to showcase them.

What actually means web site promotion?

Why do you need web site promotion? If your company wants to get higher profits, you have to settle relations not only thru’ personal contacts with customers or advertising via press or TV/radio broadcasting (in addition it's very expensive), but also to apply new types of advertising, such as creating your company’s website. Currently, millions of people use Internet, and in this way you can attract thousands of new customers and make your business much more successful. But creating web site by itself does not give you expected success. Internet is abundantly filled with corporate web sites now. Consequently, appearing the other problem: how to make your web site more readable, more visited, and further more attractive? That’s why you need Web Site Promotion and Search Engine Optimization (SEO). And what does it mean?

Web Site promotion could be explained like certain actions with your web site, aimed to promote your web site's rank in search engines. When you enter some certain words in search engine, related to your web site, important is to have your web resource listed in TOP 10 of Search Engine Result Page(SERP), it guarantees more traffic to your site. It means that your product or service will be noticed and possibly attract new clients.

Types of Advertising or Promoting your Business.

There are numerous kinds of advertising but the most popular are:
- TV
- Radio Broadcasting
- Press Article
- Internet advertising (Website Promotion)

Each type of advertising promptly develops; improving receptions and influence methods, but only Internet advertising remains democratic and does not exclude the personal participation. Web promotion is working with thousands of people simultaneously. We name it brand promotion through the web site. According statistics, up to 80 % of the people in the world are anyhow Internet connected. And their quantity constantly grows. People even have no need to leave the house, visiting online supermarkets, and working online. Now, more chance that you’ll meet your neighbor in a social network, than on the staircase. So where to find your target audience? Whether you are interested in a search engine optimization and web site promotion, what type of advertising should be chosen for your business?

Web site promotion is not only for Internet users

Imagine that the head of a large company needs to find some useful information, to get any goods. Whom he will address it? Certainly, to his secretary, and the secretary after short thinking will “google” it in the net. So, now we are returning to a question of popularity and promotion of your web site in the net and its popularity thru’ search engines. 98 % of people use search, and it’s the main argument in favor of search engine optimization and web site promotion. The further, more of them perceive search engines as the first and most authoritative council.

Here we need to tell a little about mass-media. For example, you offer a new service or products, so you need to become known, to expand the information, to make people knowing it and thinking about it … how will you reach it thru’ twenty second clip? Are you sure that everybody will notice you on billboard? Certainly, there’s a lot of mechanisms to attract a consumer attention, but there is nothing better than trustworthy.

For this reason search engine optimization and web site promotion are nominated as more effective strategy, than other kinds of advertising.

Search Engine Optimization and Web Site Promotion - how to become known?
  • Forums
    - thematic or general sections for discussion, for an exchange of experience and advises. They are very useful for web site promotion. Even those who’s already decided to buy something, often asks the opinion of forum community about it. It’s possible to organize discussion with required subject, or to participate in any thematic discussion - that is respected by both users and search engines.
  • Blogs
    – by the type of communications are similar to the forums, however each user has the page with limits to place any information.
  • Bookmarks
    - pages of user’s links.
  • Portals, social networks (Twitter, Facebook, YouTube)
    - one of the most promptly developing internet services. While it is slightly investigated for effective web site promotion, however we possess some methods in this area.
  • Relevant web sites
    - special web sites, relevant to yours, when linked to your web site, accelerate web promotion. Search engines appreciate their links to you much more, as well they do have targeted audience
Search Engine Optimization and Web Site Promotion - let Top10 work for you

Most of webmasters are crazy about TOP 10 Google. And for good reason, Google is the most famous search engine in web, which will give the greatest amount of traffic. Even those webmasters who have managed to get # 1 in the list of ranking for competitive keywords in major search engines will tell you that most of traffic they receive from Google. Moreover, the same webmasters as well tell you that promotion in Google TOP often means that your site will be profitable. Mainly because obtaining the necessary traffic is usually the main thing to have a profitable online business. In other words, if you reach Google TOP 10 for required keywords, it will be almost impossible not to earn money.


Promotion

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